Scott M. Strayer, MD, MPH, Founder and Chief Executive Officer

Dr. Scott Strayer is an assistant professor in family medicine and health evaluation sciences at the University of Virginia Health Systems. As founder of the company, he plays a key role in charting the path for further development and commercialization of software products. As an early adopter of handheld technology, Dr. Strayer recognized the potential for using handheld computers to help educate physicians and developed software applications to run on handhelds. Dr. Strayer is an internationally recognized expert in handheld computer use in clinical care. He has authored numerous journal articles on handheld computers and recently published a definitive text on using handhelds in clinical care entitled Handhelds in Medicine: A Practical Guide for Clinicians, and has presented at numerous medical conferences. Dr. Strayer was named a finalist for the Microsoft Physician of the Year in 2001 for his work.

Dr. Strayer (along with other colleagues at the University of Virginia Health Systems and St. Louis University Hospital) is responsible for designing and testing every application with the Company’s True Practice^™ development process. The products are tested at length in clinical practice before being marketed to ensure their adaptability and performance meets the demands of physicians around the world.

Dr. Strayer received his MD and pursued a residency in Family Medicine at the Medical College of Virginia. In addition, he received his MPH while practicing medicine at St. Louis University. Dr. Strayer is board certified from the American Board of Family Medicine.
 
 

Simon Costa, BSSc, MPhil, COO and CFO

Simon Costa is PocketMed’s COO and CFO. He advises on operational, administrative and fund-raising matters, and works closely with the company’s corporate counsel on legal matters.

Mr. Costa is a British subject, and worked as an investment banker for 11 years, specializing in trans-Atlantic mergers and acquisitions; he spent nine years working on Wall Street, and was most recently an Executive Director at Lehman Brothers in London. Mr. Costa now resides in Charlottesville, Virginia, where he runs a property development company and provides financial and M&A advisory services. Mr. Costa joined Prudential Securities in New York in 1989, before being head-hunted by Lehman Brothers in 1996. He worked for Lehman Brothers in New York for two years, before being asked to join the firm’s London M&A group. Mr. Costa has advised both US corporations on European deals and European corporations on US transactions. Mr. Costa has been quoted in journals such as Acquisitions Monthly, Corporate Finance, Corporate Money, Financial News, the Financial Times, and The M&A Journal, with observations regarding trans-Atlantic deals and aspects of the M&A markets generally. Mr. Costa was educated in England, earning a BSSc (Hons.) in Banking & Finance from Birmingham University, and an MPhil in Management from Oxford University, where he was a recipient of the Bankers Trust Award.
 
 

Amit Phull, Chief Technical Officer

Mr. Phull has 10 years of experience as a software developer and has particular expertise with the physician/technology interface and the United States medical billing industry. As an undergraduate student, he developed a prototype mobile prescription management system for the transplant team at the University of Virginia's Hospital Transplant Center. He has competed in Microsoft-sponsored robot design competitions, and throughout medical school worked as a technical consultant and web developer. Mr. Phull graduated from the University of Virginia in 2004 with a Bachelors of Sciences in Computer Science as well as a Minor in Chemistry, both of which he achieved with Higest Distinction. Mr. Phull is currently on approved sabbatical from the University of Virginia Medical School to pursue his duties as Chief Technical Officer of PocketMed.
 

Robin Felder, PhD, Professor of Pathology, Director Medical Automation Research Center, University of Virginia

As a University Professor and Director of the Medical Automation Research Center, Robin has been awarded over $30 million during the past 15 years to fund a research and development group that has produced over 180 publications, been granted numerous patents, and is recognized as a leading center in the areas of medical devices, laboratory automation, and biotechnology. In addition, he has successfully bridged the gap between the academic research laboratory and the entrepreneurial community by receiving Small Business Technology Transfer grants to commercialize high-tech innovations. Since the late 1990s, Robin has fostered the technology transfer of several ventures from the University of Virginia including Medical Automation Systems (medical informatics), Biophile (robotic genomic storage facilities), Hypogen (hypertension diagnostic and pharmaceutical company), Home Guardian (passive telemedicine services), and Global Cell Solutions (pharmaceutical production and regenerative medicine).

His affiliation with professional organizations includes the Association for Laboratory Automation (founder and President), Council for High Blood Pressure Research, and the American Association for Clinical Biochemists. Dr. Felder has published over 260 research papers, been awarded 8 patents, and has presented over 140 lectures in 15 foreign countries. In addition, he has co-authored 4 business plans that have all placed as finalists in the UVA/Darden Business Plan Competition.
 

Jeff Musa

Mr. Jeff Musa has over 15 years experience in the software industry and was president and CEO of Cutting Edge Software, Inc., a software company that he founded. At Cutting Edge Software, Mr. Musa successfully developed and marketed Quickoffice, the first Palm handheld software application that provides word processing, spreadsheet, presentation and chart capability. Under his leadership, the company attracted a customer base of over 350,000 licensed users. He further invented the company’s Conference and Collaboration Protocol which has patents pending.

While leading Cutting Edge Software, the company’s software products won numerous awards, including Best Office Suite and Best Spreadsheet in 2001 from Handheld Computing Magazine, Best Enterprise Application from Handango, Application of the Year from Visor Central, and Award of Excellence from The Piloteer, and a Best of COMDEX finalist in 2001. This success stoked the company’s consistent profitability since inception in 1995. His clear vision and strategy with controlled growth led to the acquisition of the company in 2002 by Mobility Electronics, Inc., a leading provider of innovative portable computing solutions for the mobile computer user. Subsequently in 2004, Cutting Edge Software was acquired from Mobility Electronics by Mobile Digital Media and renamed Quickoffice, Inc.

Mr. Musa serves in various capacities including as a consultant with a private equity group and as an advisor to other technology firms . He received a BA in Liberal Arts and Sciences from Virginia Tech with a minor in Computer Science, Business, and Communications.
 

Philippe Sommer

Prior to joining the Batten institute at the Darden School of Business, Philippe was President and Founder of Alsacia & Sommer, Inc., which consults on strategy and funding for early stage med-tech companies. He was a founding partner of WestMed Venture Funds, publicly registered investment companies affiliated with CIBC/Oppenheimer, Inc. and was director of business development at Pfizer Inc., in the Medical Products Group. Philippe has extensive experience in fund management, private investments, M&A, licensing, and technology transfer. He graduated with honors from Amherst College and holds an MBA in Finance from Columbia University Graduate School of Business.
 

John Oleson

John Oleson has twenty-six years of diversified experience in sales, marketing, and healthcare administration (hospitals, clinics, physician contracting services, and decision support software). He is a CO-FOUNDER of Dale Carnegie of Korea, AIM & Associates (Human Resources, Outplacement, Leadership Training - merged with Goodman and Company), and Keymind (Internet Marketing Strategy and Web Design - merged with Axiom).

One of his most successful endeavors was as Senior Vice President of HealthDemographics. There he coor-dinated all sales and business development activities for a start-up, medical data geographical information software system. The national sales force he created drove annual revenues from $250,000 to $4M in less than two years. As a result of focused branding efforts, HD attracted additional funding and later an acquisition by CareData

Prior to that, he was Vice President - Business Development, PHYSIX, Inc. in Houston, TX. He formulated, directed, and implemented all sales, marketing and business development activities for a new point-of-care computer practice management systems company. As one of the first employees, he was responsible for staffing, sales training, account management, software demonstrations, product launch, beta site development, advertising materials, marketing positioning, database implementation, telemarketing, lead development, media relations, and market analysis. During that time he created initial marketing and sales plan to position the company for launching new products (PocketDoc and Compendium). He was instrumental in developing a targeted PR campaign to attract $17M in venture capital, leading to the acquisition by Data Critical and then GE Medical.

Currently, he is a principal and Executive Vice President of TSystems Group, a fast growing IT, Telecom, and Health Systems company located in Lorton, VA. Business has increased from $300,000 in 2003 to anticipated revenues of over $7,000,000 this year.
 

David Jones is a Principal with Southern Capitol Ventures. Previously, he was a senior information technology consultant for Deloitte Consulting where he managed strategic technology projects for the Department of Homeland Security. David is also the co-Founder and Chief Information Officer of a medical device portal, Orthocopia.com, which provides surgical information to operating room professionals.

David's background in technology stems from the military where he served as a Naval Aviator flying over 1900 hours in the P-3C Orion. During his last tour he served as an Assistant Professor at the University of Virginia teaching Engineering and Leadership courses. David served as the Weapons and Operations Officer during two deployments to the Mediterranean theater and North Atlantic and led a Naval Intelligence special projects crew testing cutting-edge technologies for acoustic and non-acoustic sensors and combat mission hardware and software.

David received his B.S. in Electrical Engineering from the US Naval Academy, his M.S. in Management Information Systems (MIS) from the University of Virginia and his M.B.A. from UNC — Chapel Hill.

Doug Moore recently joined Sears Holdings Corporation as Senior Vice President for Hardlines Merchandising. In this role, Doug is the chief merchant for the appliance, lawn and garden, tools and home electronics businesses for both the Sears and KMart outlets. Sears Holdings is based in Hoffman Estates, Illinois and is a $50 billion plus retailer with more than 2000 locations throughout the United States.

Prior to this current assignment, Doug worked at Circuit City Stores, Inc as an Executive Vice President and Chief Merchandising Officer, where he spent seventeen years. Additional assignments included positions at AMF Bowling, Inc. A.H. Robins and the Carnation Company.

Doug received his B.A. in English Literature from the University of Virginia in 1978 and his M.B.A. from the University of Virginia in 1980.

Scott Cary has over 20 years' experience in product management and marketing in the technology industry, and has led over 50 product launches. Prior to joining Spectrum K12 as Senior Vice President of Marketing, Scott founded the Product Management Institute, where for the past 10 years he specialized in providing organizations with the expertise necessary to transform product management into product performance. Scott has also led marketing, product management and business unit teams at various software companies including Legent, Best Software and British Telecom.

Scott holds a B.S. in Systems Engineering with a concentration in management information systems from the University of Virginia. He was previously a mentor for the Global Cell Solutions T100 team.